14 July 2015 is a proud date for Gebal Group as on this day Alex Charawani, Managing Partner, signed a Memorandum of Understanding (MoU) with Dubai Electricity and Water Authority (DEWA) which will be the first step in delivering a revolutionary park concept to the residents of Dubai.
DEWA has launched a new corporate social responsibility (CSR) initiative under the name Al Saada (Arabic for ‘happiness’). The new initiative is to create a smart innovative entertainment platform, the first of its kind in the region that focuses on turning people’s kinetic and mechanical energy from exercise into electricity. This is achieved by specially-designed innovative recreational equipment that anyone can use, including people with special needs and children of six years and older. The move supports DEWA’s strategy to be an integral part of people’s lives in Dubai, and its vision to become a sustainable innovative world-class utility. It also underlines DEWA’s CSR efforts, which support social development efforts to make society happier, enhance people’s happiness and contribute to greater welfare.
Al Saada will provide a range of exercise equipment that generates renewable energy, highlighting DEWA’s role in achieving Dubai’s healthcare objectives to fight obesity and provide a healthy environment for all society. The platform comprises three sections that represent energy production, energy use, and rational use of energy. The recreational equipment is connected to storing units for energy produced. Those who exercise can use the energy at the same time or later. Stored energy can be used in special units within the platform for charging phones and smart devices, lighting, cooling water, or other personal devices. The platform will also have games for children that run on the energy produced by their accompanying parents and guardians from their physical activities using the recreational equipment, or energy that is produced by the same games when they play on them.
The area will feature a corner dedicated to environmental awareness and promoting a culture of conservation in entertaining and educational smart ways that are accessible to everyone, especially the young, using advanced educational tools. Noor and Hayat, DEWA’s mascots who represent electricity and water, will provide children with a range of interesting recreational and educational activities. This supports social responsibility, spreads a culture of physical activity and positive energy among all members of society to create a better tomorrow, for generations to come.
“Positive energy within humans is the secret of happiness and satisfaction. It is the main driver for achievement and success. His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, who once said about positive energy that, “It means to be optimistic about the new day every morning …. he who wakes up smiling will stay throughout his day full of positive energy, strong and ready to overcome challenges with high spirit and resolve.” DEWA makes sure that its initiatives and programmes touch everyone’s life in society. This new initiative draws on the inherent energy of human beings and creates a fun family atmosphere that promotes energy conservation. It also contributes to strengthening DEWA’s social role to support the Dubai Plan 2021 for Dubai to be a city of educated, cultured, and healthy individuals, with a strong sense of responsibility towards themselves and society,” said HE Saeed Mohammed Al Tayer, MD and CEO of DEWA.
DEWA signed an MoU with Gebal Group, the exclusive representative of the UK-based The Great Outdoor Gym Company, in the Middle East. The two sides will implement and operate the project. The British company won an innovation award for sports equipment that contribute to sustainable energy from ENGIE, which was previously known as GDF SUEZ, at Innovation Week.
The MoU was signed by Khawla Al Mehairi, Vice President of Marketing and Corporate Communications at DEWA and Alex Charawani, Managing Partner of Gebal Group. Waleed Salman, Executive Vice President of Strategy and Business Development at DEWA, also attended the signing.
“Gebal Group is honoured and delighted to have signed an MoU with DEWA to provide kinetic energy-harnessing workout and play areas for the residents of Dubai. Dubai is a world pioneer in harnessing Smart technologies for the happiness and welfare of its residents, and we are proud to have the opportunity to partner with DEWA to provide Dubai with such a new and exciting concept. Dubai is already a ‘world city’ of the highest profile with a great many world-class attractions, and the provision of these innovative outdoor spaces will provide yet another way for families here to spend their time together in an enjoyable and healthy manner, harnessing renewable and clean energy in an entertaining and educational way,” said Charawani.
Matt Delaney, Managing Director of TGO, said ‘The Great Outdoor Gym Company (TGO) are really excited to be working with DEWA and our sales and installation partner Gebal on this very exciting ‘Kinetic Park’ project. We developed our unique energy generating products to help people keep fit whist having fun and also to generate green, human energy along the way. The Kinetic Parks we are working on with DEWA will do exactly that enabling users to improve their fitness, their happiness and to help save the planet.’